All About Sony Alpha 7R

BEST MIRRORLESS CAMERA EVER, BIONZ X IMAGE PROCESSOR, DETAIL REPRODUCTION TECHNOLOGY

Price: INR 1,24,990/-

          $2299

It’s the time when mirrorless cameras are creeping over DSLR territory in the same manner when android was slowly making its reputation in smartphones. Talking about Sony Alpha 7R, well, this is the most exceptional digital camera manufactured by Sony in history. Packed with 36 Mega Pixel full frame sensor, the Alpha 7R is the world’s first full frame mirrorless camera. The 36MP full frame sensor of Sony Alpha 7R is excellent at capturing detail, not just because of the pixel count, but also because the optical low pass filter has been removed from it.

Design features are similar to that of RX1 point & shoot camera, the Sony Alpha 7R is the lightest mirrorless camera in the world and it is unlike any digital camera Sony has ever made. Sony has incorporated its latest processor in Alpha 7R named “Bionz X Processor” which offers “Diffraction Reduction” (which helps in correcting softness caused due to diffraction of light) which in turn responsible for “Detail Reproduction Technology” which is stated under specifications of this camera. The Alpha7R has a low light performance that can give most DSLRs a run for their money. The dynamic range in this camera is quite phenomenal; it does struggle a bit with the mid-day sun; well, that’s the only point where DSLR wins the race. The camera is very accurate and quick.

This mirrorless camera focused more on still image quality, though it is capable of full HD video recording at 1080/60p and 24p. Alpha 7R is equipped with E-mount with support for FE, E, and A-mount lenses. A7R is also capable of continuous shooting up to 4fps. The Wi-Fi with the NFC capability and even the battery performance of this camera is also up to the mark.

Hybrid Auto-focus in Sony Alpha 7R

The DSLR’s status as the “Supreme ruler” will be a myth soon, it’s just the beginning, and the name of Sony Alpha 7R will be remembered as the new revolution in the field of digital photography.

Attractive features of Sony Alpha 7R:

1)   36MP full frame sensor

2)   All new Bionz X image processor

3)   Detail Reproduction and Diffraction reduction technology

4)   Wi-Fi with NFC capability.

5)   XGA electronic viewfinder.

6)   Weather-proof alloy and composite body.

7) 1.23 million dots LCD screen



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